Our Branding Approach
Some people talk about brand and refer to slogans and logos. But it’s so much more. Your brand is a reflection of everything you do and say, everything you print and broadcast.
A company logo is a valuable asset, and the greatest care should be taken at all times to ensure the brand is protected from misinterpretation and improper use. It builds on, and maintains a Company's vision, mission and values.
Brand identity is the way in which your brand projects its personality and values. Visual identity is the way to communicate this personality: visual communication materials, products, services, environments and behaviour.
Brand Guidelines provide visual and written information which forms the essential conditions to establish and maintain a Company's brand in all communication materials. A brand has many touch-points, and each one must inspire the same level of trust for the consumer. Each stakeholder should exhibit the same values and commitments that the brand claims externally.
Together DMC Group will workshop and refine your brand identity and its positioning consolidated with a brand guideline for consistency.
Our clients are more interested in cost effective and quality products rather than the process, therefore results are our focus, and by connecting creativity, production judgment, practical experience and seamless project management we achieve our client’s objectives.
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COMING TOGETHER IS A BEGINNING; KEEPING TOGETHER IS PROGRESS; WORKING TOGETHER IS SUCCESS.