A Fresh Chapter: JPC 2025 Prospectus Design
In 2024, we partnered with JPC to bring renewed energy and clarity to their prospectus, transforming an existing concept into a fully-realised future-focused publication.
The project began in early 2023, with workshops involving the College leadership team to define vision, positioning, and key messages. Initial concepts were developed and well received, supported by draft copy from an external writer. As the messaging evolved, the content was carefully refined internally and approved by the Principal, creating a strong foundation for design progression.
While earlier visual directions guided the project, our role was to elevate and resolve the concept—ensuring the final outcome aligned seamlessly with JPC’s strategic intent.
A dedicated photo shoot provided a rich image library, purposefully crafted to reflect the College’s dynamic and inclusive culture. The final design places this photography at the forefront: students collaborating in classrooms, participating in discussions, and engaging in sports, arts, and co-curricular life.
The result is a vibrant, student-centred prospectus that confidently captures JPC’s spirit, values, and vision for 2025 and beyond.
